With the coming release of their debut album ‘Purple’, Pink Milk are doing everything right in a genre that is too often lost in the noise. Their sound is eclectic and delicately crafted, utilising a clever use of space which shoe-gazers and stoners alike will delight in.
Drawing influence from the likes of My Bloody Valentine, Slowdive and Pond, listening to the album is like walking through what can only be described as a distorted electric dream, and their single ‘Detroit’ is a perfect example of this. The distortion is cranked to 11, the drums are huge and the vocals are pushed back and soaked in reverb, yet the application is thoughtful and developed, proving Pink Milk to be one of those bands that are in it for the long run and one to keep on your radar.
It’s been a while since a band in this genre has got it right though and ‘Purple’ as an album is a heady mix of everything that was right about shoegaze and stoner- rock. A particular high point on the album is The Awakening of Laura, a sensory, psychedelic love song that encapsulates this perfectly, proving Pink Milk to be much, much more than floppy fringes and a fuzz pedal.
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