‘Nivid is ready to offer something for fans of Nine Inch Nails, Deftones and more’– Rolling Stone India
‘Sanksaari’s jarring opening notes and its static-filled sliced-up video, all point to an unmistakable industrial aesthetic’ – The Hindu
‘Running with the flag planted at the university for Nine Inch Nails, Marilyn Manson and Type O Negative, Nivid are taking industrial and alternative to the next level’ – Alternative Nation
Nivid is the ferocious industrial rock soundtrack to an environment bristling with Hellish energy. From the endlessly diverse backdrop of India, Nivid is a musical embodiment of an Indian population which deals with religion, politics, citizen’s rights and status on a daily basis. Written initially as a play, Mernā presents an alternate universe inhabited by Agent 2344, a Hindu recruited by religious zealots to spread chaos and marginalise the ‘immoral’ citizens, only to find him questioning his choices and fearing for his soul.
Nivid is Aditya Virmani, a composer, multi-instrumentalist and producer, his recorded work being entirely a one-man project, his live performances being with a specially assembled band – Devasheesh Sharma (guitars) and Nihar Apte (bass). Inspired in particular by the gnarled, intoxicating music of Nine Inch Nails, Virmani is also behind the boutique media and audio design studio, Barren Sound. It is typical of Nivid’s determination to challenge convention that secretly planned live shows testing out their new material included a festive celebration (which would ordinarily be the last place you’d find a rock band, yet proved incredibly popular) and a ghost-town, miles from anywhere with some very violent promoter.
Nivid released its debut album, Mernā, on 15th November, a battle cry of rebellion against the establishment from a band which has emerged as one of the most important voices in India.
Follow Nivid on social media: